Business Units Briefing

Leonardo Japayan III โ€“ Remote Marketing Assistant

CONFIDENTIAL โ€“ INTERNAL USE ONLY

๐Ÿš€ LJ Onboarding - Get Connected

First things first - get yourself set up on all the platforms you'll be managing.

Set up Telegram - Download Telegram if you don't have it. Join both the AmplifX channel (t.me/amplifx) and group (t.me/amplifx_chat). Ask Ronnie to add you as an admin on both so you can post announcements and manage the group.
Join AmplifX Discord - Join via https://discord.gg/z2cXcTfwe. Ask Ronnie to give you admin permissions so you can manage channels, post in #announcements, and assign roles.
Get added to all social accounts - Ronnie will add you as a manager/admin to: @amplifx on X, AmplifX Discord (admin), AmplifX Telegram channel + group (admin). You'll need access to post on behalf of the brand.

๐Ÿ“… Daily Tasks

These are your recurring daily responsibilities across all brands.

โŸณ
Post Reply Engine packs for Ronnie - Post Ronnie's replies on X (@ronniehuss) and LinkedIn as directed. Packs include safe and spicy options - Ronnie chooses which to post.
Pack times (UK): X packs at 12:25 + 16:55 | LinkedIn packs at 08:50 + 14:20 (Mon-Fri)
View packs: replyengine.pages.dev/packs
โŸณ
FollowUp Pro - Daily social posting + reply packs - Post content on @Followupprohq (X) and other FollowUp Pro social channels per the content schedule. Also post reply packs when they update. Tone: calm, professional, trust-first. Topics: invoice follow-up tips, review strategies, pipeline management, client wins.
Pack times (UK): X packs at 08:30 + 14:30 | LinkedIn packs at 09:30 + 17:30 (Mon-Fri)
View packs: replyengine-followuppro.pages.dev
โŸณ
Reply Engine - Daily social posting - Post content on Reply Engine social channels. Tone: sharp, strategic, confident. Topics: engagement tips, reply strategy, social growth, platform updates.
โŸณ
AmplifX - Daily social posting - Post on @amplifx (X), share to Discord (#announcements or #general as appropriate), and Telegram channel (@amplifx). Tone: confident, Web3-native, builder energy. Topics: campaign highlights, leaderboard updates, AI scoring, community wins.
โŸณ
EstateX - Post reply packs - Post EstateX reply packs on @Estatexeu (X). Each pack has safe and spicy options - pick the best fit for each post.
Pack times (UK): X packs at 09:00 + 15:00 (daily)
View packs: replyengine-estatex.pages.dev

๐Ÿ“‹ Setup Tasks (One-time)

Email setup - Get LJ operational email address
Social accounts - Reply Engine - Set up all platforms under brand name (X, LinkedIn, Instagram, TikTok, Facebook). Telegram: Create a Reply Engine support group (e.g. @replyengine_support) and channel (@replyengine_channel). Ask Ronnie to add you as admin. The @Replyengine_bot is already live - the support group will be linked from the bot for customer queries.
Social accounts - AmplifX - Set up all platforms under brand name (X, LinkedIn, Instagram, TikTok, Facebook)
30-day content calendar - Create posting schedule for all brands: FollowUp Pro, Reply Engine, AmplifX, EstateX
Profile images + headers for ALL socials - Every brand account needs a proper profile picture (logo) and header/banner image. Create or source on-brand visuals for:

- Elite Niche Pro - profile pic + header (all platforms)
- FollowUp Pro (@Followupprohq) - profile pic + header
- Reply Engine - profile pic + header (all platforms)
- AmplifX (@amplifx) - profile pic + header (X, Discord icon, Telegram channel/group photo)

Headers should be 1500x500 for X, profile pics 400x400 minimum. Keep consistent with each brand's colour scheme and tone. Ask Ronnie for approval before uploading.

๐ŸŽฎ AmplifX Discord - Finishing Setup

Server has been created with categories, channels, and roles. Here's what's left for you to complete:

Fix #announcements permissions - Go to #announcements > Edit Channel > Permissions > Advanced View. Turn OFF "Private Channel". Then set @everyone "Send Messages" to DENY (red X), but keep "View Channel" on ALLOW (green tick). Everyone should be able to READ announcements but NOT post in it.
โœ“
Rename "feature-request" to "feature-requests" - DONE by Ronnie
Delete leftover default channels - There's still a #general sitting OUTSIDE any category (at the very top, above WELCOME). Delete it - it's a duplicate. The real #general is already inside the COMMUNITY category. Also delete the "Voice Channels" default category if still there.
Add server icon - Server Settings > tap the server icon area > upload the AmplifX logo
Add Carl-bot - Go to carl.gg, click "Invite", add to AmplifX server. Set up: (1) Welcome message in #start-here when new members join, (2) Auto-role: give "Early Adopter" role to everyone who joins, (3) Reaction roles in #start-here so members can self-assign roles
Post in #rules - Post the following rules:

1. Be respectful - no harassment, hate speech, or personal attacks
2. No spam or self-promotion outside #campaign-showcase
3. Keep discussions on topic per channel
4. No financial advice - AmplifX is a tool, not an investment platform
5. English only in main channels
6. Report bugs in #bug-reports, not #general
7. Have fun and compete fairly on the leaderboards
Post in #start-here - Post a welcome message:

Welcome to AmplifX! ๐Ÿš€

AmplifX runs AI-scored community campaigns on X/Twitter. Brands set hashtags, you create quality posts, our AI scores them, and the best contributors climb the leaderboard and win rewards.

How to get started:
1. Read #rules
2. Introduce yourself in #introductions
3. Check #active-campaigns for live campaigns to join
4. Show off your wins in #leaderboard-flex

Links:
Website: https://amplifx.io
X/Twitter: https://x.com/amplifx
Telegram: https://t.me/amplifx
Telegram Chat: https://t.me/amplifx_chat
Post first announcement in #announcements - Something like:

AmplifX is in early access! We're onboarding our first campaign creators and community members. Things might break, features will ship fast. Your feedback matters - drop it in #feedback-and-ideas.

First official campaign launching soon. Stay tuned. ๐Ÿ‘€
โœ“
Create a permanent invite link - DONE by Ronnie. Discord: https://discord.gg/z2cXcTfwe

๐Ÿ“ฑ AmplifX Telegram - Full Setup

Create both a channel (one-way announcements) and a group (community chat).

โœ“
Create Telegram Channel - DONE by Ronnie. Channel: @amplifx (t.me/amplifx)
โœ“
Create Telegram Group - DONE by Ronnie. Group: @amplifx_chat (t.me/amplifx_chat)
Link channel to group - In the channel settings > Discussion > select the AmplifX Community group. This auto-forwards channel posts to the group for discussion.
Pin a welcome message in the group -

Welcome to AmplifX Community! ๐Ÿš€

What is AmplifX?
AI-scored community campaigns on X/Twitter. Brands set hashtags, you post quality content, our AI scores it, top scorers win rewards.

Links:
Website: https://amplifx.io
Discord: https://discord.gg/z2cXcTfwe
X/Twitter: https://x.com/amplifx

Rules: Be respectful, no spam, English only. Have fun!
Post first channel announcement - Same as the Discord announcement: "AmplifX is in early access! First campaign launching soon. Stay tuned."
Set up anti-spam on the group - The group WILL get spam bots (crypto groups always do). Do these:
1. Turn on Slow Mode (30 second cooldown) - Group Settings > Permissions > Slow Mode
2. Restrict new members - Group Settings > Permissions > turn off "Send Messages" for new members for first 10 minutes
3. Add @ComBot to the group - it auto-kicks bots, blocks links from new members, and filters spam. Go to t.me/comaborobot, start it, then add to the AmplifX group
Set channel and group profile photos - Upload the AmplifX logo as the profile picture for both @amplifx channel and @amplifx_chat group
Optimise channel description - Set the channel description to:

Official AmplifX announcements.

AI-scored community campaigns on X/Twitter. Brands set hashtags, communities create quality content, AI scores it, top scorers win rewards.

Website: amplifx.io
Discord: discord.gg/z2cXcTfwe
X: x.com/amplifx
Chat: t.me/amplifx_chat
Optimise group description - Set the group description to:

AmplifX Community Chat

Discuss campaigns, share your leaderboard wins, get help, and connect with other creators.

Rules: Be respectful, no spam, English only.

Website: amplifx.io
Discord: discord.gg/z2cXcTfwe
Announcements: t.me/amplifx
Business Units
EstateX
Excluded from LJ schedule
@Estatexeu
Tokenized real estate / RWA / PropTech brand. Making property investment accessible through blockchain tokenization. Has its own reply packs and social presence, managed separately.
Sector
PropTech / RWA / Tokenization
Voice
Professional + Cheeky
Elite Niche Pro
Active
Full-scope marketing solutions - completely sector agnostic. Builds visibility, credibility, and inbound interest through strategic content. Positions clients as the go-to authority in their niche, regardless of industry. From content strategy to execution, Elite Niche Pro is the complete marketing engine.
Scope
Full Marketing Solutions
Target Market
Sector Agnostic - Any Industry
Voice
Authoritative, Premium, Results-Driven
Follow-Up Pro
Active
@Followupprohq
Professional follow-up operations service for businesses that rely on trust, relationships, and repeat customers. We handle the follow-up most businesses avoid or forget - invoices, inactive leads, and post-delivery customer follow-up. All done calmly, professionally, and without damaging relationships.
One-liner
FollowUp Pro handles the follow-up businesses avoid - invoices, leads, and customers - so revenue doesn't slip through the cracks.
Voice
Calm. Professional. Trust-first. Relationship-preserving. Non-salesy. Human.
Target Market
Creative agencies, freelancers, consultants, B2B service firms, studios, aesthetic clinics, local service businesses, sales-driven businesses. NOT: e-commerce, transactional sales, aggressive collections, spam automation.
Revenue Model
Monthly retainers + Jumpstart one-off fees + bundled discounts. Pricing shown after discovery call only.
Three Core Units:

1. Invoice Follow-Up - Get paid without burning relationships. Calm, structured payment follow-up. Not debt collection.
Ideal for: agencies, freelancers, consultants, production companies

2. Review Follow-Up - Turn happy customers into reviews, referrals, repeat business. Reputation-safe, timing-aware.
Ideal for: clinics, local services, premium retail, home services

3. Pipeline Follow-Up - Revive leads and close dormant opportunities. Re-engage inactive leads professionally.
Ideal for: agencies, B2B service firms, consultants, sales-driven businesses

Jumpstart Programmes: One-off entry points using existing data - invoice backlog recovery, past customer review generation, dormant lead reactivation. Fast ROI, proves value quickly.

Key Differentiators: Human-governed (not automation), reputation-safe, calm and professional, outcome-focused, multi-unit system covering the entire follow-up lifecycle.
Reply Engine
Active
replyengine.pages.dev
Strategic reply service for X/Twitter and LinkedIn. Crafts high-impact replies on posts from large, established accounts to build client visibility and authority. Clients receive curated reply packs with safe and spicy reply options, ready to post.
Pricing
$49/mo (1 platform) ยท $79/mo (both)
Platforms
X/Twitter + LinkedIn
Voice
Sharp, Strategic, Confident
AmplifX
Building
@amplifx (all platforms)
Twitter/X community rewards campaign platform. Brands set hashtags, community members post content that gets AI-scored, and a leaderboard drives competition. Free tier requires @AmplifX mention for viral loop. Crypto payments only for launch (USDC on Base).
Model
SaaS - Brand Subscriptions
Payments
USDC on Base (crypto only)
Voice
Confident, slightly irreverent, Web3-native. Talk like a builder, not a brand. No corporate speak.
Tagline
AI-scored community campaigns on X. Quality > quantity.
Description (for bios)
Run gamified hashtag campaigns on X. Your community tweets, AI scores quality, and top contributors climb the leaderboard to earn rewards. Free to start. Crypto-native.
โš ๏ธ Note: EstateX is excluded from LJ's 30-day posting schedule. All other brands are in scope for social setup and content planning.